About Kendra Ferguson

Hello! I’m Kendra, a marketing professional focused on creating campaigns that prioritize the consumer, allowing for authentic brand love to flourish. My journey has taken me through various fields including CPG, retail, finance, and even sports, where I’ve honed a creative and strategic approach to public relations and digital marketing.

Whether I’m orchestrating a large-scale launch or collaborating on a grassroots community initiative, my goal is always to make a meaningful impact. I believe in the power of listening to feedback, as it helps me refine and elevate my work even further.

Outside of work, I dabble in digital drawing, photography, and painting. I love a good college football rivalry, and playing with my dog Leroy.

Professional Journey

Areas of Expertise

Traditional, Digital, Experiential & Social Media

Earned Media & Public Relations

Media Training & Key Messaging

Project Management

Influencer/NIL Marketing

Brand Partnerships

Brand Storytelling

Crisis Communication

Community Relations

Paid Media Integration

Research & Analysis

Traditional, Digital, Experiential & Social Media

Brand Storytelling

Earned Media & Public Relations

Crisis Communication

Media Training & Key Messaging

Community Relations

Project Management

Paid Media Integration

Influencer/NIL Marketing

Brand Partnerships

Research & Analysis