About Kendra Ferguson

Hi! I’m Kendra, a marketing professional with a passion for building consumer-first campaigns that truly connect. With deep experience in CPG, home furnishings, and retail, I bring a creative and strategic approach to everything from public relations, digital marketing, content-first influencer programs, and experiential activations.

I love seeing great ideas come to life from concept to audience reaction and results. Whether it’s a big launch or a grassroots community initiative, I’m all about making an impact.

Outside of work, I dabble in digital drawing, photography, painting. I love a good college football rivalry, and playing with my dog Leroy.

Professional Journey

Areas of Expertise

Traditional, Digital, Experiential & Social Media

Earned Media & Public Relations

Media Training & Key Messaging

Project Management

Influencer/NIL Marketing

Brand Partnerships

Brand Storytelling

Crisis Communication

Community Relations

Paid Media Integration

Research & Analysis

Traditional, Digital, Experiential & Social Media

Brand Storytelling

Earned Media & Public Relations

Crisis Communication

Media Training & Key Messaging

Community Relations

Project Management

Paid Media Integration

Influencer/NIL Marketing

Brand Partnerships

Research & Analysis