What I Can Do For You
Deliver cohesive, compelling & relevant brand stories
Strategically leverage cultural moments to drive affinity & build preference
Execute integrated comms across paid, owned, earned & shared channels
Manage agency, talent, & content creator relationships
Media train company/brand spokespeople
I have worked with diverse brands, enhancing their market presence and engagement.
Success Stories
Leaning into culture, trends and insights, I drive business results through compelling and relevant brand stories that build consumer preference through earned, organic, paid, and shared media.
Permanent Brand Love
If a brand asked you to prove your love for them, would you? What if I said the brand is OLD BAY? We hosted two free tattoo events and hundreds said, "Say less." Given time constraints, 120 made the bond permanent. Read Article
Own National Mustard Day
Collaborate & Co-Develop
One consumer proclaimed, "Who sells out a seasoning in an hour!?" The intersection of culture and authenticity is where I have unlocked magic for brands through long-term creator partnerships. Read Case Study
Interact with Consumers
Our target audience wanted control over their interaction with brands. Through interactive video, a first-ever execution for Snapchat, we let them choose their path and saw time spent with the content skyrocket. Read Case Study
Test, Learn & Apply
Empty dorm rooms all look the same. IKEA encouraged students to add their flare to make them feel more personal. As the first retailer to launch a search campaign through Pinterest's self-serve portal, we saw a 72% increase in CTR. View Case Study
Deliver Brand Value
Sometimes friends are your family, especially in a big city. Arming fans with cleverly timed UBER activation codes, we drove around the five boroughs to deliver 200 celebrations in a box for IKEA. Lucky fans scored Friendsgiving kits that equipped them with everything needed to host a party for six within minutes. Read Article
