What I Can Do For You
Deliver cohesive, compelling & relevant brand stories
Strategically leverage cultural moments to drive affinity & build preference
Execute integrated comms across paid, owned, earned & shared channels
Manage brand partnerships, agency, talent, & creator relationships
I leverage data, insights and culture, to drive revenue and create impact.
Social media content creation (e.g. TikTok, Instagram)
Manage brand partnerships, agency, talent, & creator relationships
Social media content creation (e.g.TikTok, Instagram)
Success Stories
Leaning into culture, trends and insights, I drive business results through compelling and relevant brand stories that build consumer preference through earned, organic, paid, and shared media.
Permanent Brand Love
If a brand asked you to prove your love for them, would you? What if I said the brand is OLD BAY? We hosted a free tattoo event and hundreds said, "Say less." Read Article
Revive a Flattening Category
We dialed up the curiosity for a familiar flavor to spur viral conversation around yellow mustard. French’s Mustard Ice Cream earned 1.2B unpaid impressions, driving category dollar sales 1.7% (goal 1%), and French’s Yellow sales 6.8% (goal 3%). Repeat Success: Beer, Buns, Donuts, & SKITTLES.
Collaborate & Co-Develop
One consumer proclaimed, "Who sells out a seasoning in an hour!?" The intersection of culture and authenticity is where I have unlocked magic for brands through long-term creator partnerships. Read Case Study
Interact with Consumers
Our target audience wanted control over their interaction with brands. Through interactive video, a first-ever execution for Snapchat, we let them choose their path and saw time spent with the content skyrocket. Read Case Study
Test, Learn & Apply
Empty dorm rooms all look the same. IKEA encouraged students to add their flare to make them feel more personal. As the first retailer to launch a search campaign through Pinterest's self-serve portal, we saw a 72% increase in CTR. View Case Study
Deliver Brand Value
When friends are like family, holidays spent far from loved ones are still filled with cheer. We armed fans within the five NYC boroughs with cleverly timed UBER activation codes, then hand delivered 200 IKEA Friendsgiving kits to their doors. These celebrations in a box equipped hosts with everything needed to throw a party for six within minutes. Read Article
I leverage data, insights and culture, to drive revenue and create impact.
